Читать книгу Sales EQ - Blount Jeb - Страница 7

Life is simple, but we insist on making it complicated.

– Confucius

Everyone in my industry knew about the opportunity. It was a rare gem that caused my competitors to throw everything at it. One of my competitors flew the stakeholders around in a luxurious corporate jet to visit its manufacturing plants, wining and dining them along the way. Another competitor feted the stakeholder group at premier sporting events.

I agonized that we were going to lose the deal because we weren't keeping up with the Joneses. My company didn't have the resources to entertain a large stakeholder group like our competitors could, nor was it in our culture to do so.

Adding to my anxiety were our no-frills production facilities that were dated compared to the competition, with their modern, state-of-the-art plants.

Honestly, it was like David going up against Goliath. But it was a once-in-a-lifetime opportunity, and I had bet the farm and my reputation on closing it.