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3
THE IRRATIONAL BUYER
The Answer

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On Monday morning, I drove to the office early and prepared to start rebuilding a pipeline that had been obliterated while I'd focused my complete attention on a single deal.

Just a little after 8:30 my phone rang. The receptionist told me that Randy (my coach at the account) was on the line.

“Randy, nice to hear from you! How was your weekend?” I did my best not to sound as desperate as I felt.

“Good, Jeb. How about yours?”

“Fantastic,” I lied.

“Hey, I'm sorry I didn't return your calls.” There was no emotion in his voice. “Our team met last week to go over the proposals, and honestly it wasn't an easy decision. All the companies did a great job. But we made a choice, and I don't want to keep you in suspense any longer.”

My heart was racing as I braced for the worst.

“It was unanimous.” His voice was solemn.

I could feel the bad news coming.

“We've decided to go with you guys!” He started laughing, clearly enjoying the pain he'd caused me.

Sales EQ

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