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3
THE IRRATIONAL BUYER
Nail-Biting Suspense

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After almost two years of work, we delivered our final presentation and proposal. On the eve of the decision I couldn't sleep. Perhaps that I was close to an all-out anxiety attack and mental breakdown is a better description.

But the next day no word came. Then another day went by and another. I called, but no one answered; I left messages that were not returned, and tried to pry information out of the gatekeepers. Nothing. Crickets.

I put on a brave, relaxed face, but I was in a state of panic. In my heart I knew that no news was bad news. After working closely with these stakeholders for so long, we'd become friends. I knew that none of them wanted to deliver the word that we were not the vendor of choice.

Over the next weekend, I talked myself off the ledge and came to grips with the fact that my dream of landing the account was not going to come true. I prepared to move on, knowing that there was a likelihood, after expending so many resources on the deal, that I might not have a job.

Sales EQ

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