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It was the dichotomy between the almost trivial effort required to create a WordPress-based website and publish a first post to the world and the much more detailed, broad understanding required to effect mass customization that led us to write this book. Many books on the market provide guidance to beginning bloggers by walking you through the typical functions of creating, configuring, and caring for your WordPress site. Our goal was to bridge the gap between an expert PHP developer who is comfortable reading the WordPress Codex in lieu of a manual and the casual WordPress user creating a public persona integrated with social networking sites and advertising services, with a tailored look and feel.

In short, we hope to appeal to a range of developers, from the person looking to fine-tune a WordPress theme to a more advanced developer with a plugin concept or who is using WordPress in a large enterprise integrated into a content management system. We do this by exploring WordPress from the inside out. Our goal for this book is to describe the basic operation of a function and then offer guidance and examples that highlight how to take it apart and reassemble that function to fit a number of needs. WordPress users who are not hardened PHP developers may want to skim through the developer-centric section, whereas coders looking for specific patterns to implement new WordPress functionality can start in the middle and work toward the end.