Читать книгу Blind Spots - Brideson RJ - Страница 1

If you are an Aussie man, read this book. If you are a man anywhere, read this book. If you are a man, Aussie or otherwise, who wants to grow your business rapidly, sell a shedload of whatever it is you make, and make massive revenues and profits accordingly, read this book. Bec Brideson's given you all the information you need. Get over the belief that you have nothing to learn from women, or nothing to learn about women, and buy and read this book. Bec writes, ‘Why is it that when we see the word “gender” in the context of “business” our insides feel tight and we run for the hills?' Don't be a business coward – be a future forward business genius. Exploit the hell out of this book to own the future and make an absolute goddamn fucking shit-ton of money – because there is a huge amount of money to be made out of taking women seriously.

Cindy Gallop, Former Chairman of Bartle Bogle Hegarty, Founder of MakeLoveNotPorn and IfWeRanTheWorld

Bec Brideson is a smart, effective and powerful person so of course she would write a smart, effective and powerful book.

Jane Caro, novelist, author, social commentator

As women grow their influence – at home, in the workplace and in the world – it exponentially opens up new opportunities for businesses who are able to connect with women in a meaningful and authentic way. Packed full of cutting edge insights, facts and practical advice, Blind Spots is an indispensable resource for anyone who wants to get ahead of the game in an increasingly accelerated and female empowered world.

Margie Warrell, ambassador for Women in Global Business and bestselling author of Stop Playing Safe and Make Your Mark

Blind Spots, is essential reading for anyone who is serious about growing their business in the twenty-first century. All the hard work has been done for you. The critical academic research distilled, the evidence explained and the key insights presented in a manner which can be easily digested and acted upon immediately. Literally, everything you need to know about engaging women and opening their purses, is contained within this remarkable book.

Michael Faudet, former creative director, DDB

Bec has written a book that urges business ‘to get women and get rich.' If you only read one business book this year, make it this one. Her thinking is original, her instructions are practical and her life experience both as a woman and as a marketing professional make her insights compelling. She asks, ‘Why don't marketers see women for what they are? They are the world's greatest unrealised business opportunity. They are the largest untapped target market, with the greatest power to spend. It's not just baffling, it's bad business.'

Rod Bennett, founder, BADJAR Group