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First published in 2018 by John Wiley & Sons Australia, Ltd

42 McDougall St, Milton Qld 4064

Office also in Melbourne

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The moral rights of the author have been asserted

National Library of Australia Cataloguing-in-Publication data:

Creator: Brideson, Bec, author.

Title: Blind Spots: how to uncover and attract the fastest emerging economy / Bec Brideson.

ISBN: 9780730345404 (pbk.) 9780730345381 (ebook)

Notes: Includes index.

Subjects: Women consumers – Influence. Women – Economic aspects. Target marketing. Consumer behavior. Purchasing power – Comparative method.

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Wiley

Internal design by Kiriaki Sarafis

Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.