Читать книгу Blind Spots - Brideson RJ - Страница 4

R. J. (Bec) Brideson has a mission to change the world's attitudes to women, economics and business.

A pioneer and innovator in commercially smart ways to market to the female consumer, she helps organisations develop strategies and solutions to make more money in what is the fastest growing economic market.

With over twenty years of success as a communications specialist, Bec is recognised for her work on big brands across categories such as FMCG, automotive and aviation, including the successful launch of Virgin Airlines in Australia. She is one of only 3 per cent of women globally to have held the job title of Creative Director, and is renowned for setting up Australia's first marketing-to-women agency, Venus Comms.

Now an influential facilitator, trainer, mentor and coach, Bec helps business leaders and organisations to uncover what women really want, expect and need from them and to transform this understanding into business growth.

She believes that a company's true competitive advantage is way more obvious and accessible than many think. From C-suite to CMOs, executive teams, digital, marketing and sales departments, Bec has proved time and time again the financial upside of womenomics.

Her ability to create clarity and focus around an industry and topic that is often misheard and misunderstood makes her a sought-after speaker. She has presented at numerous conferences throughout the world, including Cannes Lions, Indi Summit, Pause Fest, ad: tech and Mumbrella360.

Bec is married to an ‘adman' and has two young daughters. This is her first (but definitely not her last) book.