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Every sales professional risks hearing “no” at each point of contact with prospects. These men and women are truly champions in their organizations. They are in the marketplace competing every day. Each understands the pressure, the stress, the stigma, the loneliness, and the risks of the sales profession. Each also understands the rewards, the exhilaration, and the thrill of sales success! Thanks to all the sales professionals who positively impacted my career and my life.

The book you are holding passed through numerous hands before it was ready for yours.

Thanks to Zig Ziglar for believing in me enough to trust me with his clients, his philosophy, and his reputation. Thanks to Jean Abernathy Ziglar who puts up with my sense of humor.

Thanks to our Ziglar team who encouraged me along the way. Bert Newman for your patience with my “technology” challenges.

Jill Tibbels for encouraging me to trust my instincts about my sales philosophy.

Kayla Mitchell for your patience with my “attention to detail” challenges.

Katherine Lemons for holding me accountable to deadlines. (I hate deadlines!)

Margaret Garrett, Michael McGowan, and Joe Eaves for reinforcing the selling principles we teach.

Cindy Oates for her smiles and encouraging pep talks.

Julie Ziglar Norman for her insights, direction, and professional advice.

Tom Ziglar for the leadership vision that continues to move me forward.

Laurie Magers for 26 years of guidance and friendship.

So You're New to Sales

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