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Since John Guilford addressed the American Psychological Association in 1950 to recommend a study of creativity, there has been a growing interest in the area. Psychologists now study both the process and the product. They conduct experiments, review case studies, and are defining what creativity is and how it functions.

A rich diversity of materials is now available on creativity, from the popular to the academic or the pragmatic to the theoretical. Specialized approaches also abound. Biographies of scientists like Barbara McClintock and artists like Michelangelo illuminate their creative processes. The business community regularly comments on what it calls “innovation,” and in 2006 the academic liberal arts association AAC&U released an entire issue on creativity as one of its Peer Review magazines. Between 1920 and 1950, “out of the 121,000 titles listed in Psychological Abstracts . . . only 186 dealt with creativity . . . From the late 1960’s until 1991, almost 9,000 references have been added to the creativity literature.”¹² See the bibliography at the end of this book for many examples.