Читать книгу Creative Synergy - Bunny Paine-Clemes - Страница 20

One of my colleagues, upon being told of creativity in science, engineering, math, business, and maritime transportation, exclaimed, “And I thought creativity was just an artsy-fartsy thing!”

Not at all! Creativity is all around us, even in the everyday objects we use. For instance, Daniel Pink alludes to an aesthetically remarkable toilet brush, to be had at Target for $5.99 and “designed by Michael Graves, a Princeton University architecture professor and one of the most renowned architects and product designers in the world.”¹³ Pink says, “We may not all be Dali or Degas. But today we must all be designers.”¹⁴