Читать книгу End Of Competition, The: The Impact Of The Network Economy - C N A Molenaar - Страница 17

1. The focus is shifting towards the demand side of the economy (Van Alstyne et al., 2016). This can be found on the right-hand side of the traditional value chain.

2. In a platform business model, products and/or services are not actually produced; the organisation does not organise its production processes, and as a result there is no control over the creation of value within the production process. Value is brought in by external producers, so the production process disappears as an activity from a platform company’s value chain.

3. As platforms have different groups of users on all sides, the value creation moves from left to right and from right to left. This change in the value chain is an important characteristic of a two-sided market. There is therefore no longer a value chain with value activities that take place in a linear sequence, and the consumer is no longer located at the end of these processes but forms part of the value creation within a value network.