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Contents

Оглавление

Preface

About the Author

Chapter 1 Introduction

Chapter 2 The Development of the Network Economy: Opportunities and Threats

Chapter 3 The New Market Conditions

Chapter 4 From Supply Chain to Network

Chapter 5 Networks Become the Competition

Chapter 6 Technology as a Basis for New Competitive Relationships

Chapter 7 It is about Customers, Not Products: A Change of Vision

Chapter 8 New Marketing and Competition Principles through the Adoption of Technology

Chapter 9 Opportunities for Asia Based on Characteristics and Culture

Chapter 10 Towards the Future: Join In or Disappear?

Appendix 1 Bidfood: Development and Platform Strategy Rollout

Appendix 2 Dating Sites: An Example of a Multisided Platform

Appendix 3 Differences between Various Forms of Collaboration

End Of Competition, The: The Impact Of The Network Economy

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