Читать книгу Social Media - Carolyn Boyes - Страница 12

Who would have imagined when Twitter or Facebook began that the most famous brands in the world would be competing for space with people posting updates from their bedrooms? But that’s what has happened – social media is still sociable and fun but it has also become a serious platform on which to do business, and one-person bands can compete with the big players.

However, there’s no point getting involved in social media and just setting up accounts here and there because everyone else is doing it. Take an inventory of what you are already doing and what your competitors are doing, then SMART:

▪ S is for Specific. Be specific with your goals. Set some objectives for how many channels you are going to use, and what you are seeking to achieve.

▪ M is for Measurable. All your goals should be measurable so you know whether you are achieving them or not.

▪ A is for Achievable. What is it going to take to achieve your goals? Do you have the resources available? Can you make it happen by yourself? If not, who can help you?

“Media was very one way … Now the internet is allowing what used to be a monologue to become a dialogue” Joseph Gordon-Levitt

one minute wonder Be specific about what you want to achieve by marketing your business on social media. An increase in customers? Growth in market share? A rise in net profit? A jump in average order price per customer? Total revenue growth?

▪ R is for Realistic and Relevant to your business. Do you need to do this? What will happen if you do? What will happen if you don’t? What won’t happen if you do or don’t?

▪ T is for Time. All good goals have a timeframe attached. Think about the long term and the short term. Then consider what is the easiest first step for you to take.

Create Specific, Measurable, Achievable, Realistic and Relevant goals with a Timeframe attached.