Читать книгу Social Media - Carolyn Boyes - Страница 4

Contents

Cover

Title Page

Copyright

Introduction

1 Plan

1.1 Ditch the old thinking

1.2 Know your channels

1.3 Create a brand

1.4 Make a promise

1.5 Create a goal

1.6 Stake a claim

1.7 Draw up a content strategy

1.8 Be aligned

1.9 Take an inventory

1.10 Do it 24/7

2 Promote

2.1 Be sociable

2.2 Determine your ideal customer

2.3 Convert the grazers

2.4 Build a community

2.5 Become a friend

2.6 Inspire

3 Post

3.1 Start a blog

3.2 Tweet

3.3 Create a Facebook page

3.4 Link in

3.5 Video it

3.6 Share slides

3.7 Instagram it

3.8 Blog on Tumblr

3.9 Pin it on Pinterest

4 Position

4.1 Lead opinion

4.2 Have values

4.3 Look consistent

4.4 Have a tone of voice

4.5 Use professionals

4.6 Google well

4.7 Network offline

5 Monitor

5.1 Listen and learn

5.2 Monitor

5.3 Use surveys

5.4 Use hashtags

5.5 Find the influencers

5.6 Use professional tools

6 Be real

6.1 Be authentic

6.2 Get feedback and endorsements

6.3 Go off topic

6.4 Hang out

6.5 Start a competition

6.6 Be memorable

6.7 Contribute to the conversation

7 Follow web etiquette

7.1 Be nice

7.2 Know your copyright

7.3 Manage your crises

7.4 Keep up with the news

7.5 Stop the muggers

7.6 Do good

Jargon buster

Further reading

About the Book

About the Author

About the Publisher