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CHAPTER III
THE WRITER’S VIEWPOINT

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Newspaper work is an exacting profession, because things a journalist has done do not count. Like a hen he must lay an entirely new egg every day.—From an address by Arthur Brisbane at Columbia University, New York.

As many changes have come in recent years in country journalism as in any other line of human endeavor.... The pronoun “we” has been banished from the editorial and news columns, and the “slop” and “hog wash” known as “puffs”—that is, fulsome compliment and paid-for flattery—has become obsolete.—From an editorial in the Fulton (Mo.) Gazette.

The three notes of modern reporting are clarity, terseness, objectivity. The news writer of to-day aims to tell a story that shall be absolutely intelligible, even to minds below the average—since everybody reads; to economize space to the last degree, and to keep himself, his prejudices, preferences, opinions, out of the story altogether.—From an editorial in the St. Louis Republic.

The news writer is the agent of the paper that employs him. As such, in a wider sense he is the agent of the public, which relies on the newspaper to keep it informed of the day’s happenings. The story is the all-important thing; the reader as a rule cares nothing about who wrote it or what the writer thinks of it. The viewpoint of the news writer must be that of the unprejudiced, but alert, observer. He must approach his story with a mind open to the facts and he must record the facts unvarnished by his own preferences and opinions. Comment on the news of the day is the function of the editorial columns. It has no place in the news story. The writer who willfully injects his own likes and dislikes into the story breaks faith with his employer, whose space he is using, and with the public that buys the paper.

The ideal news story, apart from questions of style, has these qualities:

1. It is written without prejudice. It is fair, both in spirit and in detail.

2. It is written from an impersonal, objective viewpoint.

3. It is written in good taste.

4. It has originality.

The Writing of News

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