Читать книгу The Writing of News - Charles G. Ross - Страница 2

PREFACE

CHAPTER I NEWSPAPER COPY

TERMINOLOGY

DIRECTIONS FOR PREPARING COPY

CHAPTER II THE ENGLISH OF THE NEWSPAPERS

CLEARNESS

CONCISENESS

FORCE

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER III THE WRITER’S VIEWPOINT

FAIRNESS

IMPERSONALITY

GOOD TASTE

ORIGINALITY

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER IV THE IMPORTANCE OF ACCURACY

OBSERVATION

NAMES

STREET ADDRESSES

SPELLING

SUMMARY

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER V NEWS VALUES

THE REPORTER

WHAT IS NEWS?

THE NEWSPAPER’S PROBLEM

KINDS OF STORIES

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER VI WRITING THE LEAD

WHAT THE LEAD IS

WHAT THE LEAD SHOULD CONTAIN

OBSERVANCE OF STYLE

LEADS TO BE AVOIDED

SENTENCE STRUCTURE

LEADS THAT BEGIN WITH NAMES

THE GENERAL RULE

STUDY OF 100 TYPICAL STORIES

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER VII THE STORY PROPER

COMPRESSION AND EXPANSION

THE MECHANICS OF THE STORY

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER VIII THE FEATURE STORY

WHAT THE FEATURE STORY IS NOT

STORIES FOR ENTERTAINMENT

THE HUMAN-INTEREST STORY

THE EDITOR’S PROBLEM

SUNDAY MAGAZINE STORIES

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER IX THE INTERVIEW

WHEN THE INTERVIEW IS INCIDENTAL

WHEN THE INTERVIEW IS THE STORY

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER X SPECIAL TYPES OF STORIES

FIRE STORIES

DEATH STORIES

WEDDING STORIES

CRIME STORIES

BUSINESS STORIES

SECOND-DAY STORIES

REWRITING

SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY

CHAPTER XI THE CORRESPONDENT

WRITING FOR THE WIRE

SOME PITFALLS TO BE AVOIDED

WHAT NOT TO SEND

WHAT TO SEND

SPORTING NEWS

HOW TO SEND

HANDLING THE BIG STORY

SENDING BY MAIL

GENERAL INSTRUCTIONS

PAYMENT

CHAPTER XII COPY READING

QUALIFICATIONS FOR THE WORK

ORGANIZATION OF COPY READERS

EDITING THE STORY

RULES ABOUT LIBEL

THE GUIDE LINE

MARKS USED IN EDITING

ADDITIONS AND INSERTIONS

THE LIGHTER SIDE

THE COPY READER’S SCHEDULE

CHAPTER XIII WRITING THE HEAD

FIRST REQUISITES OF THE HEAD

DEFINITENESS

THE QUESTION OF TENSE

THE MECHANICS OF THE HEAD

SOME THINGS TO AVOID

SYMMETRY AND SENSE

SPECIAL KINDS OF HEADS

CAPITALIZATION

CHAPTER XIV DON’TS FOR THE NEWS WRITER

CHAPTER XV NEWSPAPER BROMIDES

INDEX