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Intercultural communication

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Intercultural communication may pose considerable challenges for any evaluation. This relates to cultural relativism and the evaluator’s capacity to be self-reflective and understand their own positionality (Sultana 2007) but not only this. Evaluators can, to a large extent, improve their understanding of the cultural context they find themselves in. However others in that context will obviously not do the same. The way they communicate with the evaluator, their behaviours and attitudes, will not be adapted to the evaluator’s own cultural background. Hence this process of intercultural communication will always be needing constant ‘translation’ and interpretation in order to ensure a high degree of clarity and transparency: in the intentions of the evaluator, the objectives of the evaluation, and the information provided by the evaluation’s stakeholders.

An Introduction to Evaluation

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