Читать книгу Orchestrating Experiences - Chris Risdon - Страница 12

From Theory to Reality

Structured by Channels

Channels Don’t Exist in Isolation

Channels Reflect Interactions, Information, and Context

Channels Support the Moment

Changing the Channel-Centric Mindset

Coda

The concept of channels pervades the modern business organization—for example, channel team, channel strategies, cross-channel, multichannel, omnichannel, channel preference, channel ownership, and on and on. Ideally, channels create connections to communicate and interact among people. However, they can also become silos that separate and create barriers between people, teams, and priorities.