Читать книгу Orchestrating Experiences - Chris Risdon - Страница 7
CONTENTS
ОглавлениеCHAPTER 1 Understanding Channels
Channels Don’t Exist in Isolation
Channels Reflect Interactions, Information, and Context
Changing the Channel-Centric Mindset
CHAPTER 2 Pinning Down Touchpoints
Cataloging and Communicating Your Touchpoints
CHAPTER 2 WORKSHOP Touchpoint Inventory
Example Pitch to Participants (and Their Managers)
CHAPTER 3 Exploring Ecosystems
From Business to Experience Ecosystems
Unpacking an Experience Ecosystem
Using an Ecosystem Map as a Tool
CHAPTER 3 WORKSHOP Landscape Alignment
Example Pitch to Participants (and Their Managers)
CHAPTER 4 Orienting Around Journeys
There Are Many Types of Journeys
Journeys Are Valuable to Everyone
Journey: The Hub of Empathy and Understanding
Unpacking End-to-End Experiences
PART II: INSIGHTS AND POSSIBILITIES
Learning Your Customers’ Stories
Making Sense of What You Learned
CHAPTER 5 WORKSHOP Experience Mapping
CHAPTER 6 Defining Experience Principles
Crafting for Adoption and Impact
CHAPTER 6 WORKSHOP Experience Principles Refinement
CHAPTER 7 Identifying Opportunities
Opportunities Are Not Solutions
Opportunities, Intent, and Timing
CHAPTER 7 WORKSHOP Opportunity Identification and Prioritization
CHAPTER 8 Generating and Evaluating Ideas
CHAPTER 8 WORKSHOP From Ideas to Narratives
CHAPTER 9 Crafting a Tangible Vision
CHAPTER 10 Designing the Moment
The Prototype Value Proposition
