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Complex, dynamic, unfamiliar, and unanticipated situations require creative solutions. What worked then may not work now, so leaders have to think (and feel) on their feet and be imaginative. This may well be in collaboration with others and, for those with a technical bent, may be difficult without skills of delegation, empowerment, and trust. Creativity is about seeing things a different way and not taking certain ways of doing things for granted. That is how we always do things round here is the death knell of creativity.

Being creative for creativity's sake is not helpful. Colleagues will soon become frustrated or disillusioned with the leader who is always looking to be different; if it ain't broke, don't fix it. Save your creativity for when it is really needed and when the elegant, creative solution sweeps all objections before it. But do not stifle creativity, welcome, and respect all suggestions and reward (even with a simple ‘Thank you’) ideas that seem off the wall. The person with the wacky idea now might be the one with the life‐saving suggestion in the future.