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Table of Contents

Preface

About the Author

Acknowledgments

Chapter 1 Introduction

Chapter 2 Theory of Communication

Chapter 3 The Basics of Customer Care

Chapter 4 Customer Care Guidelines

Chapter 5 Airline Customer Service Policies

Chapter 6 Understanding Customer Behavior

Chapter 7 The Airline Customer Contact Center

Chapter 8 Customer Service at the Airport

Chapter 9 In the Aircraft Cabin

Chapter 10 Handling Customer Complaints

Chapter 11 Evaluating Customer Service

Chapter 12 Selling Techniques and Contemporary Customer Service

Index

A Practical Guide to Airline Customer Service

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