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PART TWO: SOLUTION

PART TWO

The solution to one of the biggest issues we face in today’s organizations is innate—it’s inside all of us. As human beings, one of our gifts is the ability to share stories and, in fact, this is how we have learned for thousands of years. It is only until recently that the majority of our learning and communications has come in the form of bits and bullets.

When it comes to performing better, there are many reasons that stories are the most effective way to increase performance. Chapter 2 looks at the ten main reasons why stories “work,” and provides many examples of the types of connections that stories help leaders make. With the help of many stories, anecdotes, and illustrations, Chapter 2 makes the case that leaders should consider stories to be one of the most powerful tools in their “leadership toolbox.”

Leaders make critical distinctions every day. We decide, say, the relative value of different types of investments, or the advantages and disadvantages of focusing our sales efforts on a particular market. Chapter 3 discusses the distinctions we must make when we communicate these decisions. That chapter also tackles some of the bad decisions we make based on our bias for action. Several illustrations make it clear how the different “filters” we take for granted actually impinge on our ability to communicate well. Finally, Chapter 3 looks at the various ways that stories are used inside organizations to cut through the clutter and noise and give people an opportunity to truly perform.