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PRAISE FOR WHAT’S YOUR STORY?

“This is a smart book, an important book and a book you need to read. If your message isn’t getting through, here’s why.”

—SETH GODIN, author, All Marketers Are Liars

“Storytelling is becoming more and more recognized as a critical element of great leadership. Craig is at the leading edge of this very important trend. The book not only provides the context of why storytelling is so important but, more important, provides the tools to help anyone put storytelling into practice today.”

—BRIAN J. MCNAMARA, Senior Vice President/NA Region Head, Novartis OTC

“A great reminder that all businesses are ‘people businesses.’ In today’s fast-paced techno-world, it’s easy to get caught in rapid responses vs. relationship building. If you want people to remember you, slow down and read this book.”

—BOB TORKELSON, President and COO, Trinchero Family Estates

“The story is the most powerful tool of the effective communicator, and in this book you’ll learn more than you ever imagined about effectively using stories. Craig Wortmann delivers in a book that is chock full of insights and great ideas.”

—MARK SANBORN, Author of The Fred Factor and You Don’t Need a Title to Be a Leader

“This is a very valuable book on the power of telling stories to create personal and organizational change. I highly recommend it.”

—JACK CANFIELD, Coauthor, Chicken Soup for the Soul^® series and The Success Principles™

In What’s Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, and master storyteller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership, strategic selling, and motivation.

While the technique of telling stories is the oldest form of communication—it’s also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life and making them actionable and memorable.

Leaders at all levels learn how to use the toolset developed in this book—the Win Book, Story Matrix, and Story Coach—to capture and tell the right stories at the right time to inspire their own performance and the performance of the those around them. Through real-life scenarios, illustrations, quotations, tools, and examples, Wortmann guides you through the process of uncovering your stories.