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This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

First Edition: 2006

Published by Kaplan Publishing, a division of Kaplan, Inc.

Typesetter and Cover Designer: Renata Graw

Library of Congress Cataloging-in-Publication Data

Wortmann, Craig.

What’s your story? : using stories to ignite performance and be more successful/Craig Wortmann.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-4195-3556-7

ISBN-10: 1-4195-3556-0

1. Communication organizations. 2. Storytelling. 3. Leadership. I. Title.

HD30.3.W67 2006

658.4’5--dc22

2006015549

06 07 08 10 9 8 7 6 5 4 3 2 1

Second Edition: 2012

Published by Sales Engine, Evanston, IL

Type and Graphics Editing: Wendy Ruel, IPM Group, Inc., Overland Park, KS

ISBN-13: 978-0-9853253-0-5

© 2006, 2012 by Craig Wortmann

All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.

Printed in the United States of America

This book is available at special quantity discounts to use for sales promotions, employee premiums, or educational purposes. For more information, contact info@salesengine.com or Sales Engine, 1555 Sherman Avenue Suite 220, Evanston, Illinois 60201