Жанры
Авторы
Контакты
О сайте
Книжные новинки
Популярные книги
Найти
Главная
Авторы
Daniel Quick
The Customer Education Playbook
Читать книгу The Customer Education Playbook - Daniel Quick - Страница 1
Оглавление
Предыдущая
Следующая
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
...
45
Оглавление
Купить и скачать книгу
Вернуться на страницу книги The Customer Education Playbook
Оглавление
Страница 1
Страница 2
Страница 3
Страница 4
Страница 5
Introduction
Страница 7
2 Customer Education as a Catalyst for Business Growth
The Importance of a Centralized Strategy for Customer Education
What Else Is Customer Education? And What Isn't It?
Where Should Customer Education Sit in the Business?
That's Where It's Traditionally Placed. But, Where Should It Be?
The Customer Education Portfolio
Knowledge Base
Academy
In-Product Education
Community
Blog, Social Media, and Email
Fee Versus Free: Should You Monetize Your Customer Education Content?
Remember That Training Has Value
Land and Expand
Note
3 Step 1: Maximize Impact by Aligning Customer Education to Business Goals
Five Common Business Goals for Customer Education
Goal 1: Improve Product Adoption
Don't Talk about the Product!
Made to Measure: How to Prove ROI for Product Adoption
Goal 2: Scale Customer Support
Stop Thinking about Self-Serve as a Compromise
Made to Measure: How to Show the Success in Scaling Customer Support
Goal 3: Maximize Customer Success
Daniel on Customer Education as a Scale Engine
Is It Working? How to Assess Learning Experiences
Made to Measure: Proving the Quantitative Worth of Supporting CSMs
Goal 4: Create Brand Ambassadors
Engage the Social Side
Made to Measure: How to Track Brand Ambassadors
Goal 5: Lead Your Market Category
Make Marketing Your New Best Friend
Made to Measure: How Can You Track Your Market Leadership?
Thoughts from … Adam Avramescu, Customer Education Leader and Host of CELab Podcast
Think Strategically
Measure Value
Note
{buyButton}
Подняться наверх
