Читать книгу The Customer Education Playbook - Daniel Quick - Страница 21

A smart monetization strategy will help you decide what content should be part of your free 25 percent and what should go in the other 75 percent. You may want to offer free training at the start of the customer journey – for example, in the form of webinars, user guides, or even a digital learning platform. As your users move through their lifecycle with you, you can then offer paid opportunities like eLearning, instructor-led training, or larger-scale certifications. You might create “premium” content focused on specific use cases or domain expertise. Many customers would gladly pay for training that is tailored to the specific way they want to use your product. Map out an ideal customer journey that takes your users through both free and paid content, and think about the ratio that works for you.

The formative decisions around scope and strategy that we've discussed in this chapter are essential points to consider, and will be the foundation of your customer education, playing a large role in proving your value overall. Now, with that in mind, let's turn to the 12 steps of the Customer Education Playbook itself and see how you can develop a clear and structured approach that leads to impactful, engaging, and measurable programs. Let's dive in!