Читать книгу The Customer Education Playbook - Daniel Quick - Страница 19

The final decision to make at this stage is whether your customer education program will be a cost center, a cost-recovery center, or a profit center for the business. In a cost-center model, you're spending more money than you're making; a cost-recovery center will aim to break even; and a profit center earns direct revenues. As your customer education program matures, you will probably find yourself wondering how to move from being a cost center that helps other teams scale to being a revenue-generating arm of the business in its own right.