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Basic Principles of Social Psychology.

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Core Concepts articulates four fundamental principles of social psychology that are critical for understanding the field’s approach to the explanation of social behavior. The principles are that social behavior is purposive, stems from both dispositional and situational influences, is affected by how people construe the social world, and is cultural. The principles are useful because they serve as general guides to our thinking and as starting points for our empirical investigations into the causes of social behavior.

Social Psychology

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