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Dear Entrepreneur,

It is so important for businesses to get noticed and stand out from the crowd in any positive way they can. It’s such a crowded market out there, and my advice to anyone wanting to start up a business who perhaps does not have funding, investment or much in the way of start up funds would be to make yourself different and make your business stand out. Social media as a powerful and free marketing tool is very important, as it can help you reach a worldwide audience and tell people about your business who may not otherwise find you.

I also have lots of celebrities who endorse my products, which is again free publicity, and a very effective way of marketing. If you are looking to have endorsements from celebrities, my advice would be to choose carefully, and use someone who will reflect your company or brand in a positive way.

When I started my business, I made the most of any free PR available to me, frequently offering to write for magazines and newspapers, which is a great way of getting your name out there, and for free. Magazines are usually interested in your story as long as the angle and content is interesting and relevant to their readers, so this is something to bear in mind.

Anyone who thinks that starting a business is easy is completely wrong. Before you start your business, make sure that you are ready for some serious hurdles and are very thick skinned. It’s hard, but if you have fire in your belly and the passion and determination to succeed, you can!

Alyssa Smith

Founder and director, Alyssa Smith

www.alyssasmith.co.uk