Читать книгу A Company Of Owners - Daren Martin - Страница 43

Guy Kawasaki points out companies need a mantra, not a mission.

A mission statement is a bunch of management words on

the wall that don’t tend to drive action.

Example:

“Our mission is to provide a superior customer service

experience by utilizing our years of experience to

enrich our community and employees through

providing a quality . . . ”

POKE ME IN THE EYE WITH A STICK!

A mantra directs actual behavior. It tells you how to act,

what to do, what to make a priority, and so much more.