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An analysis by [Robert] Moskow found that

the top US food and beverage companies

have lost an equivalent of $18 billion in

market share since 2009.

‘I would think of them like

melting icebergs,’ he says.

‘Every year they became

a little less relevant.’

“

”

—Fortune p. 63, Issue 6.1.15

The War on Big Food, Beth Kowitt