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7

BEACHED COMPANIES

With all the advances in technology over

the last few years, the world of business is

over as we know it. Your company or brand

may be in trouble. Or it may not.

Are you a trailblazer or a beached whale?

Many large companies are coasting on

the fumes of past successes and dominant

market shares.

But much like a beached whale, all that size

and all that power are meaningless if you

are beached on the sand dunes of change.