Читать книгу Beached Whale - Daren Martin - Страница 18

17

OLD STRATEGIES WILL

NOT WORK IN THIS

NEW OCEAN.

Gripped by fear of the unknown, many companies, individuals,

and brands cling to the way they have always done things—like

the owner of the burger joint staring longingly at the food truck

across the street. Where could he have missed his opportunity?

Why did his customers leave for food served out of a kitschy

airstream or retrofitted van?

FEAR prevents many individuals and organizations from

changing, and instead they opt to crawl into change

rather than run to it.

IF THIS IS YOU OR YOUR COMPANY,

you are decidedly stuck — a beached whale.