Читать книгу TIP - Dave Gordon - Страница 11

Your reputation is the most important asset in your career and your life. When nurtured and managed correctly, it can bring you limitless and lasting success. When ignored, you allow others to define your value, and control your future.

I was compelled to write TIP to help people who desire a simple way to take charge of their careers, improve their performance, manage their reputations, and enhance their lives.

TIP is for the professionals and high potentials who want a resource and a plan to help them make a name for themselves as valued stand-out performers for their teams and organizations.

TIP is for leaders, managers, and coaches who want to inspire their people and improve the productivity of their teams. TIP creates a common language of expectations and value, on which you can build stronger relationships and better results.

TIP is for young professionals and the next generation of talent entering the workforce who need a guide and a plan to build their career of a lifetime.

TIP is for anyone in any stage of work or life who needs the inspiration to remember, or discover, their passion for what is most important. You always have the power to create a new beginning for your own story.

Lastly, TIP is for my kids, and anyone who wants to help their kids have a positive future. In a world where we are judged by every word and every action, we must be strategic in how we promote ourselves today, and protect our reputations for tomorrow. TIP allowed me to have those conversations with my kids and encourage them to make the best decisions for lasting success. I hope it helps you to do the same.

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I believe in “infotainment.” We learn better when we are not bored. We remember more when we are entertained and engaged. As the late Last Lecture author and professor Randy Pausch said, “Don’t tell people how to live their lives. Tell stories. They’ll figure it out for themselves.”

Rather than a typical how-to book, TIP is a story and a strategy written to remind people in any position judged by performance that the only way to achieve high performance, and lasting success, is to consistently take accountability for your reputation and your results.

Based on personal experiences and the lessons I’ve learned as a C-level executive, brand strategist, communications coach, sales leader, motivational speaker, performance trainer, bartender, actor, husband, and father, TIP is meant to engage you as only a story can. It is also meant to help you remember that the lasting success you desire is dependent on one thing. You.

Your thoughts. Your words. Your actions. And the value you create.

I believe everyone has value. You are not put on this earth unless you are meant to bring value to another person, community, team, or organization. When you do the work and give everything you’ve got, you will be valued greatly and rewarded in return.

TIP is my story, not just because I wrote it, but because in many ways, I lived it. It’s a business story, but it’s also a story about second chances, redemption, reinvention, and love. When you love what makes you unique, and discover what you truly stand for, it’s much easier to acknowledge your purpose and value in this world. And when you know your value, every word, action, and decision in work and life becomes so much easier. You pick a career you love, surround yourself with the right people, and create the best situations to help you achieve the results, recognition, and reputation you deserve.

Enjoy the story, and most importantly, follow the strategy.

It really works.