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Your drive has been channeled into setting goals and doing whatever it takes to hit them. Who doesn't love the endorphin rush of winning a championship ring, hitting a sales quota, or securing that full ride college scholarship? Let's see some results!

But is securing your goal actually a breakthrough? Are you even sure that you're the one who chose your goals? If you understood more about your larger mission, would you still choose the goal you've set?

When I hear goals like “make a billion dollars,” “shoot the most three‐pointers in the league this season,” or “play a sold‐out stadium tour,” I want to know what's driving them. The more obvious and desirable the goals (“David, who wouldn't want that?”), the more I worry about the breakthrough potential. If you want to create something the world has never seen, you need to think differently and do differently.

Learn more about your mission; get a sense of your breakthrough purpose. Your goals should be serving your breakthrough—useful and actionable guides to the results you alone can reach. Your breakthroughs will be as unique as you are; starting off with goals is like slipping on blinders that keep you narrowly focused on something mediocre that many could achieve, or it leaves you with a target too broad and ineffectual to really innovate on.