Читать книгу How To Sell The Way Your Customer Buys - Des Hunt - Страница 6

Contents

1 A quick word before we kick off

2 People don’t buy things

3 The hidden persuaders

4 The four big WIIFM’s

5 Getting to know the styles

6 How to pick the styles

7 A guide to your own style

8 The seven principles and laws

9 Be the Doctor

10 The art of using questions

11 Selling the way your customer buys

12 A final word before we close