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Apple TV+ is a video streaming service that’s Apple’s answer to Netflix, Hulu, Amazon Prime, and the like.

Apple TV+ is relatively new to the streaming game, having been around only since the latter part of 2019. Its programming isn’t as extensive as some of its toughest competitors, and consequently its user base isn’t as large (around 10 million subscribers but growing).

Original programming for Apple TV+ has been outstanding, with such names as Steven Spielberg, Oprah Winfrey, and Tom Hanks (check him out in Figure 1-2) attached to the service. Apple has also been adding quality third-party content of late. One huge example of this type of programming expansion (at least in my household) is that the home of the beloved Charlie Brown specials, A Charlie Brown Thanksgiving and A Charlie Brown Christmas, is now Apple TV+, not one of the “big three” networks.

Chapter 4 discusses all things Apple TV+, including how to use it with your Apple TV streaming box.

The Apple TV moniker can be a bit confusing because it’s been used for more than one product. Apple TV+ is the service we’re discussing, Apple TV is the name of a hardware device, and Apple TV was the name of an app (now known as simply TV).

Photo courtesy of Apple, Inc.

FIGURE 1-2: Apple TV+ provides great original programming.