Читать книгу A HouseBeautiful Home Business - Emma Jones - Страница 22

1 “Look to your passion for inspiration. We are passionate about our products and services and we share that with our customers.”

2 “Consider your values and vision and look for ways to communicate that. Our ethos is simple. It’s about celebrating individual vision. We provide our friends and customers (same thing!) with furniture that they won’t find in anyone else’s home because it is totally unique to them.”

3 “Engage with your customers and allow them to influence your decisions. We use social networking channels to talk directly to our customers; we ask questions about where they shop and we are eager to understand their likes and dislikes regarding colours, fabrics and textures. We treat our customers as individuals. We genuinely want to create statement pieces that will add va va voom to their homes.”

4 “Prioritise what will make you money. In the early days it’s easy to get distracted from your core business. We attempt to limit the time we spend on emails, we avoid long visits from sales reps, we design and create our own products whenever we can and we actively look for reciprocal marketing opportunities and free publicity.”

5 “Evaluate your business on a regular basis, be flexible about what isn’t working and be prepared to change We understand what is selling and we are honest about anything that isn’t. We only buy things that we are passionate about, we test the market and we avoid overstocking. For anyone considering starting up a soft furnishing and upholstery business it’s important to understand interior design trends, to be an ambassador for your own products and services and above all, to be energetic and open to new ideas, even the crazy ones!”