Читать книгу A HouseBeautiful Home Business - Emma Jones - Страница 23

Coming up with an idea and carrying out research will get you thinking about what to name your new baby (by which I mean your business!). If you are selling your services or your knowledge the company may be named after you, for example, ‘Emma Jones Interior Design’, in which case, job done. But if that’s not appropriate, think of a name that:

 is easy to spell

 is not already registered with Companies House (you can use a free web-check service to access existing company names at www.companieshouse.gov.uk) or trademarked

 people will remember

 has an available domain name.

You might want to protect the name with a trademark to make sure that no one else can take it in the future.

If you get stuck, visit Enterprise Nation (www.enterprisenation.com) where you will find people who can help you win the name game, as the site is buzzing with talented copywriters and wordsmiths.

Sonia Mundey named her company Yellow Book Interiors after taking inspiration from a 19th century quarterly . . .