Читать книгу A HouseBeautiful Home Business - Emma Jones - Страница 26

Joanne Dewberry, founder of Charlie Moo’s ( www.charliemoos.co.uk ) and author of Crafting a Successful Small Business ( www.enterprisenation.com/shop/craftingasuccessfulsmallbusiness ) provides her top tips for launching a homemade craft business . . .

1 “Start with something you know (you can develop other skills behind the scenes). This way you can be confident and know the products are of a suitable quality.”

2 “ Decide where you will sell, whether that’s on or offline, craft fairs and/or websites.”

3 “Research what others are making, where they sell, the prices they sell at and how they are branded and marketed. Find out if you need any information on your products’ packaging. Do they need testing? Do you need any certification? Food or natural products will need ingredients listing, kitchens will need to be inspected by environmental health, toys will need CE testing for health and safety. Make sure you know all of this.”

4 “Pricing is vital. You have to take everything into consideration; factor in waste, shipping, equipment, advertising, utilities such as the internet, electricity, telephones, time and your hourly wage.”

5 “Test the market. Get your products in front of others. Find out what they like, don’t like etc. Talk to family members, bearing in mind they are normally well meaning and may not provide the helpful criticism you need so test on strangers too – a market is a good starting place.”

6 “Have fun – that’s why you started in the first place!”