Читать книгу Single. Women. Entrepreneurs. Second Edition - Erin Albert - Страница 9
You personally believe that a business has an obligation not only to make a profit, but also be “sustainable.” What does that term mean to you?
ОглавлениеSustainability to me means that a business is going to be around for a long time. The earth has been here for 3.8 billion years and humans have been on it for about 5 million years. I have yet to meet anyone who believes that if we keep on doing what we’re doing we’ll be here for another 1,000 years. Can we really manage being on the planet for another 5 million years doing the same things we’ve been doing? No.
The standard definition of sustainability is meeting our current needs without sacrificing the needs of future generations. We need to preserve and regenerate what we have on this planet. If we are going to continue to be here, we have to find ways to sustain business and not destroy the planet and allow it to re-establish itself. The prime directive of the planet is to create the conditions that support life; should we do less? In the long term, that’s what we also have to do. But we don’t do that. We create conditions that make life impossible over the long term.
