Читать книгу Effective Fundraising - F. Warren McFarlan - Страница 14

In summary, the most important thing to understand is that as a fundraiser, your job is not that of a beggar, but rather that of an educator of donors and an expander of horizons about how they can personally impact organizations they care about through their philanthropy. You are providing a service to them—a very valuable one. You are opening up new doors and possibilities both for the donors and for the organization. For the donor, you are introducing them to new ways to contribute to society and enabling them to feel better about themselves. You are bringing enrichment and context into their lives. For the organization, you are providing access to new resources that will enable it to enhance its overall impact. Through all of this, you, as a fundraiser, are transforming the donor organizational relationship from a transactional one to a relational one, which hopefully will endure, reshaping itself appropriately over time. When that happens, scope grows, and hitherto unimaginable philanthropic possibilities become possible. Examples of this will be described throughout the book.