Читать книгу Effective Fundraising - F. Warren McFarlan - Страница 16

1 Understands the organization's issues and needs

2 Has made the pledge

3 Has internalized a three-minute elevator pitch

4 Tries to understand prospective donor's mindset

5 Comes with an evangelist's mindset

6 Builds in listening time

7 Is often a builder of an enduring institutional relationship (each visit is one of a series of contacts)

8 Leaves a written record of call points to shape future calls