Читать книгу Upstanding - Frank A. Calderoni - Страница 14

Company culture is the system of beliefs, values, goals, behaviors, and the way employees feel working in the organization—from leadership style, decision-making norms, customer experience, and company policies—officially and unofficially. Essentially, it's the personality of the organization. Culture evolves over time, often adjusts with leadership change, and must be actively managed.

Company character is the integrity, respect, and fortitude residing at the core of your culture. It is the basis of trust and emotional connection people have with your organization—measured by the distance between what you say and what you do. Company character is the timeless alignment of your values (your stated intentions), your reputation (what you're known for), and your actions. It is earned as much as it is defined.