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The Big Nine Values That Drive Great Company Cultures

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The MIT Sloan School of Management studied more than one million employee-generated reviews of major companies to determine the cultural values that have the greatest impact on results. Drawing from hundreds of different cultural values, the research effort found that nine stood out as being cited most often. These “Big Nine” cultural values—along with the researchers' definition of each—are:

 Agility. Employees can respond quickly and effectively to changes in the marketplace and seize new opportunities. Also known as: flexibility, nimble, fast moving.

 Collaboration. Employees work well together within their team and across different parts of the organization. Also known as: teamwork, one company, join forces.

 Customer. Employees put customers at the center of everything they do, listening to them and prioritizing their needs. Also known as: customer-focused, deliver to our clients, customer-driven.

 Diversity. Company promotes a diverse and inclusive workplace where no one is disadvantaged because of gender, race, ethnicity, sexual orientation, religion, or nationality. Also known as: inclusion, everyone is welcome, celebrate differences.

 Execution. Employees are empowered to act, have the resources they need, adhere to process discipline, and are held accountable for results. Also known as: operational excellence, projects managed well, take ownership.

 Innovation. Company pioneers novel products, services, technologies, or ways of working. Also known as: cutting edge, leading change, advanced tech.

 Integrity. Employees consistently act in an honest and ethical manner. Also known as: do the right thing, be ethical, play by the rules.

 Performance. Company rewards results through compensation, informal recognition, and promotions, and deals effectively with underperforming employees. Also known as: meritocratic, recognize achievement, results-driven.

 Respect. Employees demonstrate consideration and courtesy for others and treat each other with dignity. Also known as: treat with dignity, courtesy, appreciation for each other.22

Upstanding

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