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Case Study: India

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One example today is found in the northeastern portion of India. Some people from there say they are the target of racism for having “Asian” facial features. Most northeastern Indians at some time have experienced culturally insensitive questions, such as “Is it true you eat snakes?” Many are on the receiving end of name-calling and racial slurs, such as chinki and chow mein. So widespread is this racism that in 2012 the Indian Ministry of Home Affairs determined that the use of the term chinki to refer to people in the northeast would be considered a criminal offense with a penalty of up to 5 years in jail. Activists in the region charge that the law is rarely enforced as police are as likely as anyone to participate in the harassment.


A candlelight vigil against racism and the beating and killing of a 19-year-old student in India’s North Eastern Region.

Hindustan Times/Hindustan Times/Getty Images

An Introduction to Intercultural Communication

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