Читать книгу An Introduction to Intercultural Communication - Fred E. Jandt - Страница 87

Whereas stereotypes can be positive or negative, prejudice refers to the irrational dislike, suspicion, or hatred of a particular group, race, religion, or sexual orientation (Rothenberg, 1992). Persons within the group are viewed not in terms of their individual merit but according to the superficial characteristics that make them part of the group. Psychologists have identified the highly prejudiced individual as having an Authoritarian personality (Adorno, Frenkel-Brunswick, Levinson, & Sanford, 1950). Such persons tend to overgeneralize and think in bipolar terms; they are highly conventional, moralistic, and uncritical of higher authority. Highly prejudiced people are unlikely to change their attitudes even when presented with new and conflicting information.