Читать книгу An Introduction to Intercultural Communication - Fred E. Jandt - Страница 79

The third barrier to effective intercultural communication is Ethnocentrism, or negatively judging aspects of another culture by the standards of one’s own culture. To be ethnocentric is to believe in the superiority of one’s own culture. Everything in a culture is consistent to that culture and makes sense if you understand that culture. For example, assume that climate change is a fact and, as a result, assume that summers in the United States average 43°C (109°F). It would be logical to make adjustments: Rather than air-conditioning buildings all day, you might close schools and businesses in the afternoons to conserve energy. Such adjustments would make sense. Why, then, do some people attribute sensible midday siestas in hot climates to laziness?