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The moral incentive

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Journalists should be ethical because they, like most other human beings, want to see themselves as decent and honest. It is natural to crave self‐esteem, not to mention the respect of others. There is a psychic reward in knowing that you have tried to do the right thing. As much as they like getting a good story, journalists don’t want to be known for having exploited someone in the process.

The Ethical Journalist

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