Читать книгу The Ethical Journalist - Gene Foreman - Страница 19

In the long term, ethical journalism promotes the news organization’s credibility and thus its acceptance by the public. This translates into commercial success. What journalists have to sell is the news – and if the public does not believe their reporting, they have nothing to sell. Consumers of the news are more likely to believe journalists’ reporting if they see the journalists as ethical in the way they treat the public and the subjects of news coverage. Just as a wise consumer would choose a product with a respected brand name over a no‐name alternative when seeking quality, journalists hope that consumers will choose their news organization because it behaves responsibly – because it can be trusted.